The band told Rolling Stone it would donate the proceeds of the $50 NFT and the ones with concert tickets attached to Live Nation’s Crew Nation fund, which is helping to support touring crews that are currently out of work due to the pandemic.Ĭasey McGrath, creative director for Kings of Leon, said in a press release that the band sees NFT as a “new space” and “as the future.” “Using blockchain-based NFTs allows users like Kings of Leon to record the provenance of an item, track how it has been used, add value to the item, and avoid the creation of fakes,” Hammond said. A bonus perk to the use of NFTs is that the band can track, and make money from, the asset every time it is sold or traded. Kevin Hammond, technical Manager at IOHK, and other experts said the use of NFT for the album will make the songs, and the special add-ons akin to a once-in-a-lifetime painting that cannot be recreated. The NFT album will be available starting at noon on Friday and will be sold widely for two weeks before it is shut down and no more are made, then turning the tokens into a tradable asset that could grow in value. But the NFT version is being sold for $50 by YellowHeart and will come with the aforementioned perks. It will still be available on Apple Music, Spotify and any other platforms you generally use for streaming.
#WHAT IS THE NEW KINGS OF LEON ALBUM HOW TO#
SEE: Wellness at work: How to support your team’s mental health (free PDF) (TechRepublic)įor anyone worried about getting their hands on the album, no need to fret. “Personally speaking, it’s exciting to see a band take such a dramatic step in the relationship they have with their fans, allowing them to cut out the middleman and build a direct relationship with their customers.
Seeing the uses of blockchain adapt to cater for far more accessible items is a key step in the overall normalization of both the industry as a whole and its usage by the general public, not to mention the value in terms such as ‘blockchain’ and ‘NFT’ becoming more ingrained in the day-to-day parlance of worlds such as the music industry,” said Nick Jones, CEO of cryptocurrency wallet company Zumo.
“Seeing a band as mainstream as Kings of Leon release their upcoming album as an NFT should be a signal to the wider music industry as a whole. The band explained to Rolling Stone that they would be releasing three different types of cryptocurrency tokens that would offer fans different perks, including one that gave buyers lifetime access to front row seats and another that included special audiovisual art.īlockchain company YellowHeart built the package of tokens-called “NFT Yourself”-and the move is part of a larger movement within the music industry to use non-fungible tokens as a new way to distribute art. How to hire an IoT Architect (TechRepublic Premium) NVIDIA moves to front of the AI pack with software, hardware, app advancesīrain Computer Interfaces may be the future, but will they be secure?ĪI investments soared in 2021, but big problems remain Non-fungible tokens are a type of cryptocurrency that are able to carry items instead of currency.
Kings of Leon is making history on Friday by releasing the new album “When You See Yourself” as a non-fungible token, becoming the first band to do so. The move is part of a larger movement within the music industry to use non-fungible tokens as a new way to distribute art, experts say. New Kings of Leon album available as a form of cryptocurrency